Carbon offsets are created when someone takes specific step to reduce, avoid or sequester greenhouse gas emissions from a specific project. While carbon offsets may seem a bit abstract, the reduction in CO2 is very real, as are the green projects generating these offsets. These projects may involve reforestation, green energy, capping methane emissions from farms, or many other projects. They are sold by the project developer, providing needed funding for these green projects. Thus, by purchasing carbon offsets, we help support a range of green projects.
We are committed to making a real difference in the fight against climate change, so we are very particular when we select projects. First, the projects must be subject to third party verification and must conform to strict third-party scientific standards. Accordingly, we will only support projects which are registered on established and well-recognized registries, such as the American Carbon Registry, NYSE Blue VCS Registry and the Climate Action Reserve.
Furthermore, we will only support projects that meet the PAVER best-practices standard:
Permanent - Removed from atmosphere for at least 100 years
Additional - Reductions must exceed amounts required by law or regulation
Verifiable - Projects must be audited and verified by an independent third party
Enforceable - Registered and tracked in a public registry incorporating enforcement mechanisms
Real - Can be measured to a high degree of accuracy and is based on an activity that has
occurred, not one projected to occur in the future
We have also partnered with the non-profit American Carbon Registry to ensure that we choose our projects wisely.